"What do I want people to remember me as?"Whether you are a business executive, a freelancer, a worker, an entrepreneur or even looking for a job, this is the most important question you will need to answer in order to gain control of your professional footprint and manage your career.I urge you to decide what you would like to be remembered as and put it in 3 words: "You can rest assured with him" someone told me about a Civil Engineer, "I feel safe" about a Dentist or "She is inspiring" someone told me about a Psychologist. These are all personal brand attributes. Emotional traits that help ...

I had a discussion with a friend the other day, regarding VCs and how they traditionally work with entrepreneurs and start-ups. What we were talking about reminded me of a story I had read in Adam Grant''s exquisite book "Give and Take". There was a VC with a 89% success rate who owned his success to a "giving" mentality. To him, his job was about serving, supporting, encouraging, motivating, the start-ups he chose to Fund. He responded to all e-mails, was kind and polite to people who seeked his help and that was what made him successful. In his&nb...

2014 has arrived and here we are, ready,  to keep on looking after our careers. To make a good start in the year let''s begin this week by looking at how we can craft a personally branded CV.1. ΤitleOne of the sections recruiters tend to focus on during the 6 seconds they scan a CV is our name. Try to make the most of this section by adding a title (resembling a LinkedIn tagline) under your name. Let the recruiter know in one single glance what you can do for them.2. ContentTry to avoid getting carried away by CV stereotypes. A CV that oozes your Top 3 personal brand attributes is by far ...

Most of us have some set dates each year when we make plans and commitments. For me that milestone is always around my birthday as it coincides with the Autumn term and I have always felt that it is good to "get ready for school year again".However, for many other people this time of year, is now! For everyone, who prefers this season to birthdays or some other milestone, I am suggesting 3 alternative steps to follow when thinking about your career''s New Year''s resolutions. Please note, that the steps are great to follow for other milestones too!1. Commit to the steps not to the destina...

Effective e-mailing is an invaluable career tool. In my book "A job, once and for all" I have dedicated a whole section to the "art" of e-mailing. There are very few  professionals who are  proficient at e-mailing, so anyone who really wants to set him/herself apart in the professional world can start just by getting very good at it.  First and foremost, an e-mail should by short and concise. A long e-mail conveys the image of an ineffective communicator who lacks clarity of his/ her personal brand attributes and of someone who does not value and respect the recip...