The million dollar question for strong personal brands

"What do I want people to remember me as?"

Whether you are a business executive, a freelancer, a worker, an entrepreneur or even looking for a job, this is the most important question you will need to answer in order to gain control of your professional footprint and manage your career.

I urge you to decide what you would like to be remembered as and put it in 3 words: "You can rest assured with him" someone told me about a Civil Engineer, "I feel safe" about a Dentist or "She is inspiring" someone told me about a Psychologist. These are all personal brand attributes. Emotional traits that help these professionals bond with their clients. I wonder sometimes. Do these professionals actually know what makes their clients tick? Please do not rush into saying "yes"...

However, the professionals who are aware of these traits have a competitive advantage. They know what really makes them unique and they can communicate it very easily and effectively because it is so true. It just comes from within and the people who get close to them for work can just see it! This awareness helps them build a personal brand which is strong and solid. So solid in fact that it can support their whole career.

Think about these 3 words...

Until next week take good care of your career