-"What is your greatest weakness" -"I am a perfectionist"-"..."Most recruiters and employers -if not all- would rather hear something like "Actually, I have no weaknesses, I am perfect". At least, such an answer would seem more dynamic and definately different and original.At an interview, no answer can be standard. You know very well that at work in general, very few things are set in stone and can be standardised and expected.The only standard you need is to always be aligned with your personal brand. If what sets you apart is "Creativity" your answer and your whole attitude will be and...

Nothing in the world is more common that unsuccessful people with talent"                                                                                                                    AnonymousIf all you have got is talent, then you have nothing If your believe your talent will always be there, your...

"Some fathers might disapprove of their children handling noxious chemicals in the garage" From an opening statement in an application to Stanford University* Personal Statements or Letters of motivation as they might be called, are excellent personal branding exercises. The higher in the league tables the University is, the more competitive it gets to secure a place. To best prepare, watch out for the following:Begin earlyThe earlier you decide which University you aim for and the earlier you send an amazing application form, the more chances you have got to be successful. Marc...

What strong personal brands have in common:You either love them or hate them. They are persistent because they know who they are. To the (pin) point.They say No a lot. Because they are not for everyone and they do not do everything.They give. They share. Just because they are strong.They believe. And they do not make discounts in their beliefs.They listen carefully even to adverse feedback.This is why, personal branding is not for the weak hearted. It's for the big, strong hearted!...

R&D departments are integral parts to any thriving business. A thriving career can massively profit from such a "department" as well. The professionals who grasp this concept invest in their careers and use Research to ensure that their careers stay in line with their long term aims, personal values and goals and that they stay current and competitive in their industries.In depth research into what happens "out there" regarding our niche, allows us to discover new perspectives and to adopt innovative ideas which can develop our personal brand proposition. R&D helps us:become more ...