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Creating a clear personal brand is in essence the road to professional fulfillment. Not as much because we are going to make more money or have more power. This is really the least important. The most important is that people with strong professional identities are inspired professionals, they offer the best part of themselves to the people they work with. They show everyone who they authentically are without complaining about life or work. And everyone around them can feel what they do, they acknowledge their unique skills and abilities without anyone having to say a word. Everyone becomes attracted to those professionals just because they have a very clear position. It is that simple.
Sonia Choquette says this really well in Nick Williams” book “The work we were born to do”: “When you work with love, you attract people […]. People can feel it, they are helped by it and they are attracted by that. People who love what they do reveal this love through their work and the ones around them are attracted by this energy. This is why love is actually the best “marketing” tool one can have”.
Sonia Choquette says this really well in Nick Williams” book “The work we were born to do”: “When you work with love, you attract people […]. People can feel it, they are helped by it and they are attracted by that. People who love what they do reveal this love through their work and the ones around them are attracted by this energy. This is why love is actually the best “marketing” tool one can have”.
